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Affiliate Marketing: The Biggest Mistake Advertisers Make
Selling other people's products is maybe the easiest way to earn a living online ... if you know how to do it! Many people start their online business venture like this: sign up for a certain affiliate program, log into their account, copy and paste an ad provided by the owner of that affiliate program, and submit that ad to ezines. After their 10-minute job, they just sit and wait for the money to come ... Wrong approach! Online world is part of the real world, not of fairy tales ... You have to work a little bit before getting some good results ... If the affiliate program is not brand new on the market, then copying and pasting an advert you found in your affiliate account is the biggest mistake an advertiser can make. Hundreds or even thousands of other affiliates did the same thing and other tens or hundreds are about to do it. If you didn't got it yet, let me explain you what the problem is. Forget what you're doing (affiliate marketing) and try to be in my shoes: I'm a simple reader of some ezines. The POTENTIAL reader of your ad and the POTENTIAL buyer of the product you advertise. Without reading all the lines of that ezine ad ... I recognize it at once. Within the last years I've seen the ad you intend to show me hundreds of times. Why do you believe I will click NOW on your affiliate link? Why do you believe that any big company - McDonald's, Coca Cola to name only two - changes its commercials periodically? Just because they can afford it? No. Because the viewers get bored and the message is LOST! No advertiser wants to irritate the readers with his message ... |
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